“What impressed me the most was how it turned complex data into actionable insights. The demand forecasting feature helped me anticipate customer needs, leading to a significant reduction in overstock and understock situations.
This not only improved my cash flow but also enhanced customer satisfaction as we always had the right products in stock.”
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Retailer and Supplier Views: Separate tabs tailored to the distinct needs of retailers and suppliers.
Detailed Input Sections: Areas to input item numbers, descriptions, costs, pricing, and expected sales uplift.
Funding and Fees Tracking: Capabilities to record any promotional funding or fixed fees associated with the promotion.
Incremental Profit Analysis: Tools to calculate the incremental profit based on actual vs. projected sales data.
Post-Event Review: Sections to input actual sales and costs post-promotion for comparison against forecasts.
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Comprehensive Excel Spreadsheet: A robust tool with separate sections for retailer and supplier data.
Detailed Instructions: Clear guidance on how to accurately fill out each section of the file.
Automatic Calculations: Formulas that help compute total and incremental margins, taking into account various funding sources and actual sales outcomes.
Adjustability for Different Promotions: Flexibility to adapt the spreadsheet for various types of promotions and different items.
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Retail Managers: Essential for those planning and analyzing in-store promotions to optimize financial outcomes.
Suppliers: Ideal for suppliers funding promotions, needing to track their investment and returns accurately.
Marketing and Financial Teams: Useful for teams that handle promotional planning and need a clear financial overview of promotional activities.
Data-Driven Decision Making: Supports strategic decisions based on detailed financial data from promotional activities.